Jo GreenfieldOverweight? Stop blaming yourself - redirect your attention to the real issue.I predominantly work with women who are ‘serial dieters’. Almost exclusively, in our first chat, they will blame themselves for being…Dec 4, 2019Dec 4, 2019
Jo GreenfieldHow to make better food decisions by broadening the context.Recently, I had a breakthrough with one of my clients. “For the first time in 50 years, I managed to buy one donut rather than the normal…Nov 20, 2019Nov 20, 2019
Jo GreenfieldHow to not give up on becoming the person you want to be.One of the hardest things about changing yourself is starting every day with the same burning motivation that you had on day one. On that…Aug 30, 2019Aug 30, 2019
Jo GreenfieldSticking “two fingers” up to Multiple Sclerosis: succeeding in the face of adversityI am humbled by the woman sitting opposite me. A mental toughness, wisdom and pragmatism that takes my breath away. My friend, Georgina…Jul 6, 2018Jul 6, 2018
Jo GreenfieldStruggling to diet? Become a frugalist instead.There are many problems people encounter when trying to diet. But one common issue is that dieting narrows our attention on to the thing we…Jun 1, 2018Jun 1, 2018
Jo GreenfieldWhy self kindness and dieting need to go hand in handFor many people, dieting is a yo-yo path with some success punctuated with moments of failure. But the failure looms larger. The poisoned…May 11, 20182May 11, 20182
Jo GreenfieldHow to get your partner to agree to your Friday night film choiceFriday is the day of the week to kick back, crack open a beer or two and watch a film. It’s been a long and tiring week. We’ve worked hard…Apr 27, 2018Apr 27, 2018
Jo GreenfieldWhy dieters fail (and pay £2 billion for the privilege)£2 billion. Wow. And that’s just what we spend in the UK. The sum of this whole business is that we make most people more miserable. We are…Apr 20, 20183Apr 20, 20183
Jo Greenfield“I don’t have enough time” — our convenient lie We are good at deceiving ourselves. So good in fact, that we may not even be aware that we are doing it. We tell plausible lies to…Apr 13, 2018Apr 13, 2018
Jo GreenfieldWhy we give in to cravings about foodChocolate is the most commonly craved food in the Western World, especially for women. It’s not the same everywhere. In Egypt its…Apr 6, 2018Apr 6, 2018