Johan Liedgren, Founder of The Liminal Circle. – Medium

Johan Liedgren, Founder of The Liminal Circle.

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Johan Liedgren, Founder of The Liminal Circle.
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How to kiss a cannibal, or the future is liminal

5 min readApr 2, 2023

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Albrecht Durer’s Adam and Eve, cropped for sensual focus.

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Johan Liedgren, Founder of The Liminal Circle.
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Liminal design and the corporate sublime

Liminal Design is the opposite of the transactional design— different tools, courage and client interactions are required.

8 min readNov 9, 2023

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The Kuleshov Effect: 1910 experiment showing a sequence of three images: image of man, a bowl of soup, image of man again , then same image of man bookending image of dead child in coffin, and a lady on a daybed— this to show how viewers infer their own meaning to the emotional state of the man at end of each sequence: no longer hungry, sad, and aroused.

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Johan Liedgren, Founder of The Liminal Circle.
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2024: Is it liminal yet?

Umarells versus Wired Magazine.

4 min readMar 12, 2024

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A 15 centimeter tall red plastic figurine of man with hands clasped on back “watching” your work without helping, placed on work desk by laptop.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

Welcome to the Liminal Economy: from more volume to more interesting

Traditional business metrics have run dry. Liminality offers a new way to look at growth.

6 min readMar 5, 2024

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Elliott Erwitt’s photo of 1950’s rear mirror showing couple kissing.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

Sincerity, is it any fun? — a liminal design perspective.

There is a clear link between sincerity, liminality and the deep and meaningful experiences we seek to be fully alive. But not everyone is…

5 min readFeb 19, 2024

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Barbara Kruger’s large black and white illustration of two kids in 5’s advertising style looking a their arm muscles — with red text banner splashed across reading: We don’t need another hero.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

On the narrative of liminality and remote presence

A case study of prototype “Lucia” with notes on the surprising fictionality of liminal design.

11 min readMay 9, 2023

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Black and white candid photograph of a dinner with four famous people deeply engaged in conversation around a small kitchen table: Arthur Miller, Marylin Monroe, Simone de Beauvoir, and actor Yves Montand.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

The case for Liminal Design

On the narrative of design for complex emotions in technology.

6 min readJul 17, 2023

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Close up detail of Bernini sculpture, overt sexuality in the old statue, lust held by the marble for us to imagine and have come alive.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

On the narrative of AI as fiction

How should we design and relate to intelligent technology? The art of fiction and narrative offers rich possibilities.

6 min readJun 9, 2022

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Oil painting of aging super hero caught in the act of helping three vacationing ladies apply sunscreen.

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Johan Liedgren, Founder of The Liminal Circle.
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UX Collective

On disruption and complacency in design

A narrative lens on design makes for more ambitious work and drives change where it actually matters.

4 min readJan 23, 2024

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Old painting of oriental woman lounging half asleep on a mount of expensive textiles.

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Johan Liedgren, Founder of The Liminal Circle.

On photographic reality as narrative

A narrative model for finding story in the space between reality, and what makes it meaningfully unreal — suggesting a solution to the…

6 min readNov 16, 2020

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Young man passed out in a bush wearing a pink tutu shaped like a large flower.

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Johan Liedgren, Founder of The Liminal Circle.

Johan Liedgren, Founder of The Liminal Circle.

Award-winning film-director, writer and story consultant working with media and technology companies on narrative strategy. http://www.liedgren.com

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