Johan HellströmExpectations rising over industry barriersAs digital takes an increasingly larger bite of our everyday life, the way consumers meet brands and businesses naturally follows. When…Nov 5, 2017Nov 5, 2017
Johan HellströmBeware the dangers of the new oilWhile The Economist argues that data fuels todays digital economy like oil did with industrial processes, it also creates pitfalls for…Oct 23, 2017Oct 23, 2017
Johan HellströmBrands & risk - the case of defensive decision making.Digitization creates enormous amounts of data and puts pressure on various functions, including marketing, to make use of it in smart ways…Apr 4, 2017Apr 4, 2017
Johan HellströmThe inflation of values & deflation of trustBrands with a clear purpose, often called a why, outperforms their competition financially over time. Today we see many organizations…Apr 1, 2017Apr 1, 2017