Interesting. As a vegan and animal-rights proponent, I say anything that motivates the decision to go vegan is a good thing. Also, I personally don’t believe in humane animal ag. Unless you are raising the animals yourself, you have no real way of knowing what the animal is put through or when they will be killed due to lack of productivity. Labels are largely meaningless: “Humane” has no legal meaning. “Cage free” means the animals are confined in a large room (still just as cramped). “Free-range” means “access to the outdoors” (could be a 2'x4' patio to the side of the building shared by 100K chickens. You get the picture.