Johanna WeintraubHow to Kick Ass with Usability TestingLet’s face it…usability testing is not the most exciting part of being a designer. When we think about product design, we prefer to think…Dec 4, 2017Dec 4, 2017
Johanna WeintraubObservational SketchingThe ability to observe and take in information is an important pre-requisite for designing a great product. Observation allows me to…Oct 13, 2014Oct 13, 2014
Johanna WeintraubinTradecraftWhat’s in Your Pencil Case?What I’ve learned about UX sketchingSep 9, 2014Sep 9, 2014
Johanna WeintraubA Hampton Creek Love StoryCaroline Love, Director of Corporate Partnerships at Hampton Creek, visited the folks at Tradecraft today to discuss her experience as…Aug 19, 2014Aug 19, 2014
Johanna WeintraubElements of User ExperienceI recently read The Elements of User Experience by Jesse James Garrett. It offers a coherent overview of User Experience, starting from the…Aug 9, 2014Aug 9, 2014