John Dawsoninjohn.dawsonThe fragmentation fallacy. Consumption on digital platforms.“ I want it, I got it, I want it, I got it I want it, I got it, I want it, I got it You like my hair? Gee, thanks, just bought it I see it…Feb 22, 2019Feb 22, 2019
John Dawsoninjohn.dawsonTik Tok is the Anti-GramA month ago I moved from Sydney to Copenhagen. That would be irrelevant if it weren’t for the fact that long winter nights have seen me…Feb 15, 2019Feb 15, 2019
John Dawsoninjohn.dawsonAnalogue Responsibility in a Digital AgeAnother month, another scandal involving a multi-billion dollar digital media company and content that wouldn’t be broadcast on even the…Jan 15, 2018Jan 15, 2018
John Dawsoninjohn.dawsonRadical thoughts on the technology of today and society of tomorrow.Review of Radical Technologies: The Design of Everyday Life by Adam Greenfield (2017)Aug 1, 2017Aug 1, 2017
John Dawsoninjohn.dawsonData. Our fallible and malleable friend.The following chart was included in a widely read article from late 2015. It’s a very interesting and well written article that I’ve read…Feb 23, 2017Feb 23, 2017
John DawsonWhat if advertising awards were run like restaurant awards?First, I believe in the relevance and importance of award shows. Okay, good? Because this isn’t an attack on current awards… just want to…May 27, 2016May 27, 2016
John Dawsoninjohn.dawsonhello, i’m a millennial. i don’t understand marketing’s millennial obsession.If you’re in media, advertising or communications, it can often seem as though there is no one alive over the age of 35. No one. The only…May 20, 2016May 20, 2016