Product Manager Metrics: Process is as Important as Formulas

There is a lot of information on good product management metrics, but the process for building an effective program is often overlooked.

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Metrics are critical for Product Managers. There is a ton of information on the web about metrics for product managers. Critical Methods every Product Manager Should Track from Product Coalition is a good example. Designing and implementing a Product Management metrics program is a lot harder. We’ll explore the process for developing and implementing a product management metrics program.

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Start With Your Business Plan

The process starts by identifying metrics that are directly tied to the goals in your company’s business plan. The metrics should be SMART — Specific, Measurable, Attainable, Relevant, and Timely. The Objectives and Key Results
movement has significant traction these days. Google is a long time advocate of OKRs. The implementation of OKRs can be traced back to their founding in 1999.

A key aspect of OKR is the linkage of corporate, team, and individual goals.
This ensures alignment throughout the…