Product Managers Should Spend One Day a Month with Their SDR Team
Sales Development Reps are the assembly line workers of the enterprise software market in 2019. While product managers are not responsible for sales, they should understand the dynamics of this critical aspect of their product’s sales machine. SDRs are on the front line. Every day they pitch the core messages and value equations of products to prospects. They are an excellent source of market feedback and validation. Product managers should spend one day a month with their SDR Team.
SDR’s Are Busy
The best way to describe SDRs is activity. Every day they churn out emails, phone calls, social media posts, etc. Their ‘factory’ is there cubicle, phone, and computer. SalesLoft is a SaaS solution provider of sales force automation tools. Here is a summary of atypical day for a SalesLoft SDR:
SDR’s Are Paid Relatively Well
According to a 2019 study of 434 companies by the Bridge Group the average on-target earnings for SDR’s is $75K:
