John HinsonChatGPT vs. Google Bard: What Law Firm Owners Need to KnowLarge language models (LLMs) like ChatGPT and Google Bard are revolutionizing the way businesses operate, and the legal industry is no…3 min read·Oct 19, 2023----
John HinsonIs Your Marketing Copy Written by AI? This Website Can Tell YouAs tools like ChatGPT and Google Bard become more and more popular, many marketers and writers are turning to them to generate tons of…3 min read·Oct 17, 2023----
John HinsonAttract the Right Clients with the Power of StoryBrandIn the competitive landscape of the legal industry, small law firms often find themselves struggling to stand out and connect with…3 min read·Oct 12, 2023----
John HinsonHow to Measure the ROI of Your WebsiteYour law firm’s website is a central hub for all of your marketing efforts. It’s your digital office space, your digital business card, and…3 min read·Oct 10, 2023----
John HinsonWin an Award? Here’s How to Publicize It the Right WayCongratulations! You just won SuperLawyers Rising Star. Or maybe you earned an award for your website’s design. Or maybe you won one of…2 min read·Oct 3, 2023----
John Hinson5 Big Financial Mistakes Most Small Firms MakeWhen you’re running a small law firm, client service and representation will be your key focus, but it shouldn’t be the only one. You also…3 min read·Sep 28, 2023----
John HinsonThe Truth About Your Website and ADA ComplianceStop us if you’ve heard this one before: You get an email saying that your firm is at risk of being sued for MILLIONS because your website…2 min read·Sep 26, 2023----