John MeckeinMarket-Driven JournalProduct Managers: Sales Needs Killer Value EquationsPerhaps the most challenging question every technology sales person faces is “Why should I buy your product instead of alternative A, B…Oct 4, 2019Oct 4, 2019
John MeckeThe Expertise Every New Product Manager Needs to SucceedThere are the 3+1 areas of expertise required of every Product professional, to varying degrees. You’ll want to know each of the 3 well…Aug 6, 2019Aug 6, 2019
John MeckeinMarket-Driven JournalMarket-Driven LEGO Serious PlayInnovation, strategic planning, and team alignment have been challenging for enterprises of all sizes for decades. There are dozens of…Jul 30, 2019Jul 30, 2019
John MeckeinMarket-Driven JournalWhat is the Quartz Open Framework and why do we practice it with our clients?The interesting thing about success — whether you’re referring to success in business, sport, or life in general — is that we only really…Jul 30, 2019Jul 30, 2019
John MeckeinMarket-Driven JournalMarket-Driven Journal Submission GuidelinesHow to submit an article for publicationJun 12, 2019Jun 12, 2019
John MeckeinMarket-Driven JournalMarket-Driven Business PrimerA primer on the use of market-driven strategies in your technology businessJun 12, 2019Jun 12, 2019
John MeckeinMarket-Driven JournalMarket-Driven Innovation Can Come from the Most Unusual PlacesYou never know where the next great idea can come fromFeb 11, 2019Feb 11, 2019
John MeckeinDevelopment CorporateMarket-Driven Strategy: The Outside-In Principle — Market-Driven BusinessWhy do some enterprises consistently outperform their peers? Is the water better in their office than their competitors? How do some…Feb 11, 2019Feb 11, 2019
John MeckeinMarket-Driven JournalListening for Market Facts is a Team SportCustomers and prospects are not the only source of market factsFeb 11, 2019Feb 11, 2019
