John JamesHow this company burned their $4m marketing budgetFinding an effective antidote to a company’s decline is rare. Turning companies around is, in reality, a complex, arduous and lengthy…Apr 29, 2020Apr 29, 2020
John JamesCreating Products That Sell ThemselvesMake no mistake, this is the only product marketing guide you’ll ever need to read.Mar 8, 20191Mar 8, 20191
John JamesCalculating Marketing’s Contribution to RevenueYou’ll fall predominantly into one of two camps when it comes to this politically-divisive discussion.Sep 11, 20181Sep 11, 20181