Understanding the Ethereum ICO Token Hype
Steven McKie
2312

Nice work, Steven! 
“Lock-up mechanisms (think vesting schedules and cliffs) with token contracts are becoming a more common norm”

This is key. Even teams and companies with a lot of experience working together suffer from too much money too soon, when spending can replace the creative thinking and innovation required when a project needs to earn its funding by hitting milestones.

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