Why is Asking Your Customers for Their Email Address So Hard?
Sep 6, 2018 · 2 min read
In the world of online retail, it is impossible to make a purchase without first surrendering an email address. That email address is then used to confirm the order, supply a receipt (proof of purchase), communicate dispatch and delivery details, and market similar products.
So why do so many brick-and-mortar retailers let customers walk into their stores…

