Why is Asking Your Customers for Their Email Address So Hard?

John W Hayes
Sep 6, 2018 · 2 min read
Image by Joshua Rawson-Harris on Unsplash

In the world of online retail, it is impossible to make a purchase without first surrendering an email address. That email address is then used to confirm the order, supply a receipt (proof of purchase), communicate dispatch and delivery details, and market similar products.

So why do so many brick-and-mortar retailers let customers walk into their stores…

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John W Hayes

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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