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John Moore Williams

9 simple but powerful UX writing tips for designers

In Design in Tech 2017, John Maeda’s seminal annual report, Maeda notes that “code is not the only unicorn skill.” His nomination for the…

7 min readApr 3, 2017

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9 simple but powerful UX writing tips for designers

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John Moore Williams
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Prototypr

9 web design trends for 2020

Design is about how it works. So with this year’s web design trends, we’re looking past the grids and gradients to focus on what matters.

26 min readJan 2, 2020

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9 web design trends for 2020

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John Moore Williams
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Webflow Design

Toward a decentralized web and the future of publishing

If you’ve been paying any attention whatsoever, you know that the web’s role in our global culture is at a crisis point. Here’s how we see…

7 min readAug 15, 2018

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Toward a decentralized web and the future of publishing

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John Moore Williams
in
Prototypr

How not to write an error message

Error messages always mean well. But all too often, they’re confusing, unclear, and leave you wondering what to do next. In this post, I…

6 min readMay 30, 2018

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How not to write an error message

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John Moore Williams
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Webflow Design

Designing content

Or, building a database of structured content, the right way.

13 min readMar 14, 2018

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Designing content

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John Moore Williams
in
Prototypr

Content (modeling) first design

Every design process should prioritize content. But that doesn’t mean it should start with writing.

8 min readFeb 8, 2017

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Content (modeling) first design

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John Moore Williams
in
Prototypr

Carousel/slider design best practices

Into every designer’s life there eventually comes the request: “Could we get a carousel on our homepage?”

9 min readDec 1, 2016

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Carousel/slider design best practices

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John Moore Williams
in
Prototypr

9 essential UI design principles

Discover the 9 principles you need to know to designer user-friendly interfaces and websites.

11 min readNov 16, 2016

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9 essential UI design principles

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John Moore Williams

Graphic design failed us last night

We — and I’m practically gagging as I say this — elected Donald Trump president of the United States last night. Graphic design is…

3 min readNov 9, 2016

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Graphic design failed us last night

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John Moore Williams
in
Prototypr

Make web design great (again)

Why we’re asking the wrong question when we ask, “Is web design dead?”

13 min readOct 26, 2016

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Make web design great (again)

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John Moore Williams

John Moore Williams

Senior content strategist at Google. Fascinated by content, strategy, the web, UX, devices, lit, & art. All these opines are mine.

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