John Bersentes

… hiring more diverse candidates — because the pipeline of qualified candidates is not very diverse. In the US, Hispanics make up 7 percent of the student population of the 193 most selective colleges, according to a study by the Georgetown University Center on Education and the Workforce, while blacks make up just 2 percent. Engineering graduates also tend to skew largely white and male.

Meanwhile, the number of marketing tools alone has grown by 3233% over the past 7 years and is showing no signs of stopping.