Meanwhile, the number of marketing tools alone has grown by 3233% over the past 7 years and is showing no signs of stopping.
These buyers are smart. They’re not going to pay high prices for nothing. But, you have to be attacking must-have categories or workflows. Major pain points; you’ve really got to find the pain. It’s a tricky cocktail.
…g process because ultimately its all about using data to make better decisions throughout the year. Governments care most about software that impacts their daily workflow and open data doesn’t always rise to that level.