A complete breakdown and guide of what may be the best content marketing strategy of all time

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Source: Constantinos Panagopoulos via Unsplash

Kylie Jenner became the world’s youngest self-made billionaire last year. She did it with no more than a Shopify store, a seven-person team, and super solid content marketing. She grew her cosmetics brand into a $900M business in three years without any paid traffic.

I learned this a while back during a phone call with my sister. I don’t remember how the subject came up, but she said something like: I love Kylie, she’s really smart. I mean, she makes more money than her sisters. I don’t know how she does it, but she’s doing something right.

I never thought of it that way before. Could the little half-sister have surpassed the queen, Kim Kardashian? I googled it and to my amazement, it was true. There were plenty of articles talking about it, but none went into depth about how she did it. Just the usual, non-specific, waste-of-time article. So, I started to obsessively study everything I could about her business. And man, did I learn a few things. …


John Blust

I’m a boozing globetrotter who grows businesses with fresh copy. You can find me in my cave staring at shadows: www.socraticcopy.com

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