Kylie Jenner became the world’s youngest self-made billionaire last year. She did it with no more than a Shopify store, a seven-person team, and super solid content marketing. She grew her cosmetics brand into a $900M business in three years without any paid traffic.
I learned this a while back during a phone call with my sister. I don’t remember how the subject came up, but she said something like: I love Kylie, she’s really smart. I mean, she makes more money than her sisters. I don’t know how she does it, but she’s doing something right.
I never thought of it that way before. Could the little half-sister have surpassed the queen, Kim Kardashian? I googled it and to my amazement, it was true. There were plenty of articles talking about it, but none went into depth about how she did it. Just the usual, non-specific, waste-of-time article. So, I started to obsessively study everything I could about her business. And man, did I learn a few things. …
Fuck your coupons. That’s right. I said it. And I’ll say it again: Fuck your coupons.
You might be confused as to why I would say something so mean about a sales-boosting tool.
I know. It’s a brash opinion. Especially given that the data seems to suggest how good they are at what they do.
During the holiday season, you get stats floating around like how 96% of shoppers have used a coupon in the past 90 days. …
One of my favorite sales pages made over $600,000 in a few hours of launch. Another one made over $5,000,000 in its first week. How did they do it?
Turns out you need more than pretty graphics, fast load times and a solid product to see these results. Otherwise, every dropshipping expert in Thailand would have enough money to buy their own island.