Failure to Communicate

Image Credit: Warner Bros.-Seven Arts

Almost a decade ago, I worked at a company that partnered closely with Apple ($AAPL).

Some of my colleagues specifically dealt with the iTunes team, which at the time was expanding beyond music into film and TV and beyond the North American market of U.S. and Canada.

It was fun to have relationships with the leading tech companies and to know, in strict confidence, how each one was handling consumers’ demand to download, stream, and watch original content.

But what set Apple strangely apart, aside from its massive hardware influence thanks to the iPod and iPhone (and iPad), was its conservative approach to promoting adult-themed content.

That isn’t to say that a blockbuster R-rated film would be banned nor that soft pornography would be allowed, but, as an example, it took a lot of convincing to have them accept UFC as a legit sports offering.

Considering that UFC at that time was already a globally recognized brand, it was in our best interest to see the monetary value of releasing its library of fights on iTunes.

But Apple, unlike Amazon ($AMZN) who would accept any and everything, was slow to promote UFC because of its violent combative nature.

On Monday, I read that iTunes had banned the crypto podcast Off The Chain, hosted by Anthony Pompliano:

After seeing who Anthony had as guests on the podcast, I could immediately infer that it was a legitimate subscription and have since listened to a few episodes.

I’m not sure what caused Apple’s about-face yesterday, apart from the avalanche of complaints against its decision, but it’s now available again to listen:

As with voting in elections, there is power in protesting when someone takes away your podcasts.