John Boxall

…hows how this strategy significantly reduces the time it takes for prospects to access the product. When compared to the traditional customer acquisition process, companies focus less on the customer lifecycle part outside of product engagement. The customer lifecycle shifts more into the elevated axis area, where product behavior becomes esse…

Product-qualified lead (PQL) is a prospect that signed up and demonstrated buying intent based on product interest, usage, and behavioral data.

…’t want to hear marketing messages that use too much jargon, hyperbole, superlatives, or buzzwords. One quick point on ungated content: Just think about how much marketing attention you are losing by gating your content. When you don’t gate your content, readers can share it and contribute to spreading your message across target markets even if they aren’t part of your ideal customer profile. But people rarely link or refer to gated content.