John BaldwinHousing with a customer mindsetSnook has a long history of working in housing. From helping to design purpose-built homes for at-risk young people, to recent work…Aug 19, 20211Aug 19, 20211
John BaldwinCreating a soft landing for transformation to succeedThis article is about the dark corners of organisational transformation which can sometimes get overlooked. I’m talking about the things…Sep 29, 2020Sep 29, 2020
John BaldwinUnderstanding customer demand alongside user needsFor many organisations, delivering a responsive service is usually couched in terms of understanding customer demand. It’s critical as you…Jul 14, 2020Jul 14, 2020