Even though we tend to be more skeptical of people we meet online due to Catfish stories, the offline world aka “IRL” doesn’t really insure us from against deception. Sure, we have more more ways to “protect” ourselves and to detect lies, but there’s still lots of ways for folks to cover their tracks.. until things unravel. Time remains the ultimate…
One of the biggest problems that persists is that we live in a time where “guarantees,” “no contracts” and “instant results” are the commodities sold.
Process and commitment just aren’t sexy, when held up next to these. It not only sounds like work. It’s offering blisters and grit, next to sexy people in swimsuits.
There’s a great Simon Sinek story where he asks a barista whether he liked his job. Without batting an eye, the guy said that he loved his job. On the other hand, the barista continued, he just counts the hours at another hotel where he also served up lattes.