…portance of choosing the right mental model and abstractions from the outset of designing products. The consequences and inertia of bad design choices at the modeling stages can be really expensive for a company, because they’re potentially building their entire product on the wrong foundation. Conceptual debt is often the difference between a product succeeding or failing.
If you think presenting to an investor is hard, try convincing a 70 year old to switch shoe brands or buy a different kind of peanut butter. Or trying to explain the subtle difference between two tennis rackets to a mother who has a 2 year old melting down at her feet and tugging aggressively on her purse. Or trying to explain why your shirts are worth $10 more than the exact same ones online.