How to make a good AI prompt

John Cooley
3 min readDec 27, 2023

This article discusses the key factors and steps to take to craft compelling AI prompts.

UNDERSTAND AI PROMPTS

Instructions or inputs given to AI models help them generate relevant and desired responses.

Prompts greatly influence the output, so they need to be crafted carefully.

DEFINE YOUR GOAL

Start by defining it. Figure out what you want to achieve using the AI model’s output.

It could be coming up with new ideas, answering specific questions or providing advice.

To create effective prompts, a well-defined goal is needed.

BE PRECISE AND SPECIFIC

Craft instructions that are precise, clear and specific. To ensure the AI model understands the desired result, there should be no ambiguity.

Write out the format or type of answer you expect, such as a single word answer, a list or a paragraph.

“Generate a list of top travel destinations in Europe.”

PROVIDE CONTEXT

To generate relevant and accurate responses, context is crucial.

To guide the AI model, the prompt should contain relevant context or information.

This could be specific details, appropriate keywords or a brief introduction.

“Based on the latest market trends, predict the sales forecast for next quarter” is an example.

CONSIDER DESIRED TONE AND STYLE

AI prompts can be tailored to give the response a certain tone or style.

Instructions should be adapted if you want a formal or informal tone.

“Draft a formal email reply to a customer complaint” or “Generate a witty one-liner for a social media post” are some examples.

EXPERIMENT AND ITERATE

Crafting effective AI prompts often takes trial and error.

Start with simple commands and refine them as you get results.

Analyse the responses produced, tweak prompts where necessary, and see how the desired outputs are affected.

VALIDATE AND REFINE

Monitor whether the outputs generated match your objectives.

If the results are unsatisfactory, revisit and modify the instructions.

Fine-tuning prompts helps the AI model learn and adapt to provide answers that are more accurate and valuable.

CONCLUSION

Crafting effective AI prompts is an art form that combines efficient communication, context and desired outcomes.

You can create prompts that yield meaningful and precise AI-generated responses by defining goals, providing specific instructions, considering tone and style, and iterating based on feedback.

To harness AI’s full potential, having a good understanding of how to craft effective AI prompts is crucial as AI models evolve.

With careful thought and practice, AI prompts can enhance creativity, productivity and decision-making across many areas.

John Cooley is the Founder of reDawn AI, specialising in implementing AI solutions for businesses. With over 16 years’ experience in SEO and AI consulting, he combines technology with online marketing to optimise the impact of online campaigns.

Alongside reDawn AI, John is also the owner of Cooley Digital, focusing on data-driven SEO and digital strategy. He is also the Co-Founder of the marketing freelancer collective, Birds & Clouds.

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John Cooley

Consultant in Applied AI and certified Enterprise Growth Hacker with a focus on how AI products can be used to give businesses a competitive advantage.