The Keys to Growth Hacking are Product Development, plus Market Penetration, Expansion, and Diversification. — If your business is not growing, you’re either becoming stagnant, shrinking, or slowly going out of business. The loss of position in the marketplace may not be perceptible at first. If you don’t have a growth strategy, you can bet your competition has one. Product Development — have you developed…

Topics help you get your stories in front of the right eyeballs. — I'm about 92% sure I've chosen the best Topics when targeting the audiences I want to reach with my stories. One can never be 100% sure. Your choice of topics is not something that can remain static. The interest Medium users have in topics grows and wanes. New topics come…

Writing/Editing Great Stories helps you produce professional-looking stories that generate interest and build your following. Need to bold or italicize text, add quotation marks, insert a numbered or bulleted list, check your word count, or revision history, then check out Chapter 7. The chapter starts by listing the ingredients that…

Subtitle — Chapter 7 covers writing and editing your story. We’ll talk about writing the story and then changing the copy. Writing a Great Story Let’s talk about preparing a great story to be published on Medium. There are eight parts to an awesome story. 1. The Kicker — Think of the kicker as an attention-grabbing…

Asking for help is not a sign of weakness. — A man will not ask for directions until he’s lost. It’s also a fact that men will attempt to put anything together before resorting to reading the included instructions. Women already know these universal truths; I’m not sure how. I want to say that help comes in many forms. Even…

We can be positive or negative. We each make our own decisions. — If permitted, I’d like to wade into a discussion started by Tom Kuegler in a story titled I Used to Hate Illumination, But Now I Weirdly Appreciate Them. I’ve highlighted Tom’s article to give you a chance to do a little background investigation so you can form your own opinion…

When you get knocked down — get back up! — This law could be called The Law of Hard Knocks. Your work may exceed the client’s expectations, but you still miss the next assignment. After 35 years in this crazy, unstable freelance business, I can’t tell you why that happens; I’ve just seen it occur repeatedly. I once boosted a…

Let’s familiarize ourselves with the Story Page’s organization. You’ll find the Search Medium box in the upper-left corner. You can search the following: an author — John D. Leavy a story title like Navigating Your Story Homepage a Publication — ILLUMINATION a tag — History a phrase — small business …

Learn how your story page is formatted. — Navigating your story page.