John EatonEverybody knows, but will it matter?The coming environmental pressures that will test the organizational abilities of human kind.Jun 13, 2019Jun 13, 2019
John EatonWhen Two Businesses Collide … The Coming Battle for Market Share among PR vendors and Media BuyersBuyers and PR need to integrate digital, social, programatic, email, content, influencer and traditional press placement.Jan 7, 2019Jan 7, 2019
John EatonTaking on Propaganda: 6 Steps to More Persuasive CommunicationsDisinformation and digitally efficient propaganda have been turbo-charged by new technology and then leveraged by bad actors.Jan 7, 2019Jan 7, 2019
John EatonWhen Will Progressives Pick up the Big Guns?By not mounting a counter-response to propaganda, progressives are abdicating in an uncontested landgrab for US citizens’ hearts and minds.Dec 20, 2018Dec 20, 2018
John EatonTime to catch up!We have the opportunity to connect with citizens at the digital touchpoints where they are forming their malleable beliefs and perceptions.Dec 20, 2018Dec 20, 2018
John EatonA Note About Content Performance Tests for Marketing and Communications in the Public SectoreCommerce businesses live and die by testing. Because they know the customer is always right, and the only way to know what will make the…Dec 20, 2018Dec 20, 2018
John EatonLeveling the Playing Field in Public Sector Digital CommunicationsThe time has come to fight back by building a “communications cannon”.Oct 24, 2018Oct 24, 2018
John EatonIn Memorium of our Dear MotherIt’s been about 36 hours since the accident. We spent the day here at Mom’s house — Tish, Isabella, Annie and her army.Oct 7, 2018Oct 7, 2018
John EatonI Hope We LoseMore and more each day, with each new brazen power-grabbing attack on our democratic norms, we ask ourselves how can one person make a…Aug 4, 20181Aug 4, 20181
John EatonMainstream Media’s Primary Obligation: Representation of the MajorityInteresting discussion in the recent NY Times Opinion Editorial: ‘You never see that point of view in mainstream press’, by David Leonhardt…Apr 26, 2018Apr 26, 2018