I often get asked about the difference between a personal post and a business post.
I think all business posts should feel personal. Nobody cares about products, they care about solutions to their problems. Every business is personal.
The brands on social media that have a personality are the ones that are winning. While it is a tool, it is so much more than a tool.
Millennials are leading the way in authenticity and why the more real a brand can be the more they can influence.
Adversely, I can just replace the word “brand” with “reputation” and make it personal. If I am constantly late to everything than I am advertising that I am not reliable-ish.
Personal posts are the resume of tomorrow.
I do super appreciate the discussion for sure! This is my first attempt at writing an article/story so I am just trying to learn a ton right now.