Well, yes, but it IS marketing and advertising for companies. You’re comparing personal social media use with business use and while there are obviously overlaps, they aren’t the same thing.
Well, yes, but it IS marketing and advertising for companies.
Lena Covington
113

I often get asked about the difference between a personal post and a business post.

I think all business posts should feel personal. Nobody cares about products, they care about solutions to their problems. Every business is personal.

The brands on social media that have a personality are the ones that are winning. While it is a tool, it is so much more than a tool.

Millennials are leading the way in authenticity and why the more real a brand can be the more they can influence.

Adversely, I can just replace the word “brand” with “reputation” and make it personal. If I am constantly late to everything than I am advertising that I am not reliable-ish.

Personal posts are the resume of tomorrow.

I do super appreciate the discussion for sure! This is my first attempt at writing an article/story so I am just trying to learn a ton right now.

🚀🏆