I don’t think I’ve thought about it this way before.
Paige Brearley

So many brands (from chipotle to churches) don’t engage with their followers, fans, friends. I heard a stat a year or so ago that it was like 96% didn’t reply.

This is because they treat their social media like a Television station and they are just broadcasting. The power of social media is in listening and then replying back to those.

You just inspired me to do a post just about this!!!