John Hamilton

Connected devices that receive programming via unicast transmission (i.e. mobile phones), can return data on a per-device basis for tracking and attribution. For QAM, ATSC and IP connected devices, the manifest contains data regarding playout of stream content. ATSC 3.0 promises to provide back channel data via the internet for over the air statistics.

A placement opportunity information service (POIS) can be used to host metadata about the location and rights associated with alternate content opportunities (ADCS) within linear and on-demand video. API connections between demand side platforms (DSP) and POIS can facilitate programmatic workflows…

…ntifies the type of content (programming, advertising, PSA, etc.) being delivered to client player. To enable DAI, an Alternate Content Decision Service (ACDS) parses this metadata and provides an alternative manifest which identifies the bespoke advertising, blackout, or geographic content to play out. In this way, targeted advertising can be delivered to client browsers and devices. Note that this a…