…e chooses to do that. Life is hard enough without the ethics police raining on your content parade. But I would encourage journalists to think twice before taking certain types of content-production gigs. From here on out, I’m asking myself the following questions when a request comes my way: Does it require that I generate ideas that someone else will then lay claim to? Does it replace a story that would otherwise have been assigned to a journalist and paid for by the media outlet? Is it work that will appear in an outlet I’d quite like to write for under my own byline? If the answer is yes to any or all of these, I turn the work down, and I’d encourage other journalists to, too, if they can afford to.