When I lived in London growing up I was immersed between locals, a host of ex-pats, and many African and Asian students that flocked to UK schooling to advance their education. The diversity of backgrounds was significant and it was arguably one of the most transformative and curious four years…

Over the coming weeks the Choose Energy product marketing team will be releasing a 4 part series that shows how the team — none with previous product marketing experience — became product marketing leaders in the energy industry. …

Trust yourself. Trust your team. Look forward. Just run. Remember that time when you were a kid and you were chasing something in the park or backyard? I loved (and still do) running. When I was young, I had two speeds: standing still, and going full speed. I loved full…

Why home services companies you know are entering into energy Household services companies, like security, cable and telecommunications are all vying for the consumer’s attention and wallet. And despite all of this marketing and customer service, attrition rates range from 15% to 33% a year. Now, it doesn’t take a…

Apple versus Samsung. Nike versus Reebok…. SolarCity versus your electric utility?!? There is a fantastic TedX presentation by Simon Sinek titled “How Great Leaders Inspire Action” that uses solid examples from Apple and Martin Luther King to study why people flock to specific messages. …