John Tough

Choose Energy is acquired, hat tip to Jerry Dyess

Last month Choose Energy was sold to RedVentures.

I joined Choose Energy as the Director of BD in June 2012 in coordination with the Series A investment from Kleiner Perkins. I was the third employee and first non-engineer. The range of highs and lows…

Deliberate diversity: social & financial unicorns

When I lived in London growing up I was immersed between locals, a host of ex-pats, and many African and Asian students that flocked to UK schooling to advance their education. The diversity of backgrounds was significant and it was arguably…

Start-up product marketing: a pillar to drive growth

Over the coming weeks the Choose Energy product marketing team will be releasing a 4 part series that shows how the team — none with previous product marketing experience — became product marketing leaders in the energy industry. I hope…