Hire editors. We strongly urge the platforms to hire high-level journalists inside their organizations not to create content, not to edit, not to compete with the editors outside but instead to bring a sense of public responsibility to their companies and products; to inform and improve those products; to explain journalism to the technologists and technology to the journalists; to enable collaboration with news organizations such as we describe here; and foremost to help improve the experience for users. This is not a business-development function: deal-making. Nor is this a PR function: messaging. This sensibility and experience needs to be embedded in the core function in every one of these platform companies: product.
Only when we reconceive of journalism as a service rather than as a factory that churns out a commodity we call content, only when we measure our value not by attention to what we make but instead by the positive impact we have in lives and communities, and only when we create business models that reward quality and value will we build that quality and value.