Hi Fire Nation!
I’m sharing one secret a day from Russell Brunson’s book Expert Secrets.
Right now, you can get the physical copy of Expert Secrets for just $8, PLUS your choice of The Freedom Journal OR The Mastery Journal (at no charge).
Click here, invest in Expert Secrets, and we’ll ship your Journal of choice asap!
Secret #5: The Big Domino
My one big domino was the launch of EOFire. ALL the success I have had over the last 5 years have been from knocking this domino over.
What is your big domino going to be?
The key to figuring that out is creating…
Your life does not get better by chance, it gets better by CHANGE. ~ Jim Rohn
Millions will buy lottery tickets this year.
A handful will win, and most winners will be in worse financial situations in a years time than if they never won (according to recent studies).
OUCH.
Guess what…
You’ve already won the lottery!
There’s a 400 TRILLION to ONE chance that you’re alive, and yet here you are, reading this email from me, JLD :-)
YAY!
So your ‘Chance’ has already happened…and the rest is up to YOU.
All the magic happens OUTSIDE your comfort zone…
365 days of researching, writing, editing, improving, testing, approving, creating the Kickstarter campaign, launching, pushing, promoting and BOOM…
The day has finally come!
The LAST DAY of The Mastery Journal Kickstarter campaign.
Only 11 hours remain (at the time of this email being sent).
Have you pledged?
If yes, please hit reply and tell me why, I’d LOVE to know.
Have you not pledged yet?
Here are 7 reasons why you should today!
- A portion of every sale goes to the charity Pencils of Promise, so not only are you giving yourself the gift of mastering productivity, discipline and focus…
#4. You’ll create a Funnel that CONVERTS
When you bring leads into your universe, whether via social media, email, Podcasting etc…what is the JOURNEY you’re taking them on?
Are you creating MASSIVE value to increase your know/like/trust?
Are you recommending products and services that will elevate their business and life to the next level?
If yes, you’re CRUSHING a funnel.
If no, you’re missing out on a HUGE opportunity.
Our EOFire funnels bring in over 50k in revenue a month, and some months well over 100k.
Best part?
Once you create your funnel and set it in motion, it becomes…
#3. You’ll forget about SUCCESS and focus on providing VALUE.
There was a quote that changed EVERYTHING for me.
Try not to become a person of success, but rather a person of value — Einstein
For 32 years I focused on finding success found very little of it, and even less happiness and fulfillment in my day to day work.
The day I read this quote, EVERYTHING changed.
Success was elusive because in chasing it, I wasn’t providing VALUE to anyone.
So I flipped everything I thought I knew on its head and focused 100% on becoming a person of…
5. You’re scared to ‘lose’.
Every day I receive emails from Fire Nation with some variation of:
John, I’m scared to put myself out there…
What if I fail?
What if I look silly?
What if I lose?
My one response to these questions is:
It’s not about how not to LOSE. It’s about how to finally WIN.
I lose EVERY DAY.
Do I let that stop me?
No.
Because I know all I need is ONE WIN, and ALL the losses are erased.
More so, I NEED those losses to learn from so I can achieve my WIN.
EOFire…
3. You’re not gonna get up the 8th time.
Fall down 7 times, stand up 8. ~ Japanese Proverb
I fall down daily with EOFire.
I’m always trying new things, pushing the envelope, some work, some fail.
WINNERS keep standing up after they get knocked down.
Life is about HOW you react WHEN you get knocked down, not IF.
Superbowl 51.
Patriots got knocked down 7 times in the first 3 quarters.
Late in the 2nd half they were down 28–3.
No team had EVER come back from being more than 10 points down in the SB.
The Patriots were down 25.
Final Score?
Patriots 34 Falcons 28.
Not…
2. You’re gonna give up too quick
WOW was this almost my kryptonite.
I remember it as clear as yesterday…
I was two months into EOFire.
I was driving home from Ryan Lee’s Dot Com Expo event outside NYC as the featured ‘Podcaster’, with Daymond John, Marie Forleo, David Siteman Garland, Noah Kagan & many other great speakers.
Everyone at the event looked at me as a ‘subject matter expert’ of a subject (Podcasting) that I barely knew anything about…
I was getting over 3,000 listens a day, and was pegged at the #1 spot in New and Noteworthy for Business Podcasts in iTunes.
I thought I…
1. You’re scared to NICHE down till it hurts
In my experience, EVERY Entrepreneur (myself included) starts their journey TERRIFIED that we might (GASP) not resonate with EVERY POTENTIAL client/customer/listener/fill in the blank.
The OPPOSITE is true. If you try to resonate with a broad audience, you’ll resonate with no one. You’ll be another Entrepreneur screaming into the wind that no one is listening to, because they’re screaming too.
Find a niche small enough that you can dominate, then CRUSH IT.
Once you get momentum, aka a few raving fans, THEN you can start to explore what it would look like to broaden your niche, one step at a…
You’re a survivor.
It’s a natural instinct all humans possess.
We want to SURVIVE & THRIVE; in that order.
So how does your brain factor into this?
Your brain is an ENERGY HOG.
If you’re going to use your brain to FOCUS, you’re going to use a LOT of energy and willpower.
Your brain knows this, and therefore ‘rewards’ you for tasks that DON’T take FOCUS, but are instead easy and beneficial.
What are some of these ‘easy tasks’ that we get rewarded for?
Email, social media, text messages, etc, etc.
These ‘quick wins’ get favored by our brain because…
John Lee Dumas
John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE.
