Didn’t really matter. Clinton was a love/hate candidate from the get go. My vote for her was from pure ambivalence and made by my staunch Democrat loyalties.
You are right, her slogans were silly and ineffective. I found your article fascinating, but I felt like it didn’t apply to an issue as polarizing as this mess. In a situation with more gray and less black and white, I can see this being very effective. Stimulating!