I have heard the “its not my responsibility to educate you or them” far too often. I really like your statement “ iterally that’s all an activist is, someone whose job it is to educate you”, I may steal that line. Really its the best tool we have. Realize that an advertising campaign which gets 2–3 percent response is considered a roaring success, and it puts your education efforts in perspective. To take a line from Guardians of the Galaxy “activists gotta teach stuff”.