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“It’s not about doing ‘Digital marketing’. It’s about marketing effectively in a digital world” — Diageo’s CEO Ivan Menezes.
Everybody loves a good story, whether it’s in a book, a movie, or told by a great speaker. No wonder then that stories are an excellent way for companies to get their message across.
How bad do you want it? It’s a question you need to ask yourself before taking up anything. How bad do you want to…