A Step-by-Step Guide to boost your paycheck
And why you should start immediately if you’re in any type of sales role
Trust the process — the best results take time
STEP 1 — Within 3 Days -Send tracking #
At the end of the day, you want to give your customer the option of providing an email address. Just remember if used correctly with consistent follow up, email has the potential to immediately boost sales while building a foundation for future business. It gives both you and the customer total control to communicate on your terms. Heres how I deliver a clear direct message as to how the customer will benefit while getting right to an educated YES or NO:
“ What’s the best email to send your tracking information to?”
If it was a no, give it one more shot, this time make it sound like they’re making a big mistake not using a tracking email. something like:
“ I know you can’t wait to finally get them, are you sure you don’t want to follow their journey to you?”
The key is to be authentic in your approach as this information plays a big role with future business. Do you think the same can be applied to ‘texting’? I DO!
STEP 2- Within 10 Day s— Phone call
I’ve never been a fan of cold calling just think of the last time you got a call from a random number. Did you answer it or did you hope they left a voicemail? Or are you like me who’ll text back asking “you called?”. But following up after a tracking email can fix any issues saving a return, I’ve even seen it add on to a sale. Not to mention the benefits of your customer hearing from you again.
STEP 3 — Within 30 Days — Hand written TY Card
Think of the last time you’ve gotten a handwritten letter, were you not excited to open it? The postage stamp, the feel of the paper, the graphic quirks of someone’s handwriting — there’s simply nothing as personal as a handwritten note. In a stack full of bills and flyers, it’s treasure in a sealed package, full of care and potential. We all have the time, will you do it?
STEP 4 — 45+ Days — the ASK
The last 3 steps strengthen a relationship, benefitting your customer as you’ve stayed in contact from fit to finish, solidifying their purchase
Its just like when we’re telling a good story — the punchline has no power without the exposition and action that come before it. There’s no sale without the story; no knock out without the setup — Gary Vaynerchuk
What do you want from the customer? Whatever you want just be very clear and to the point, the customer’ BS radar is 100% by now. If you’ve executed the last 3 steps wholeheartedly with the customers interest in mind, this will be easy for you.
81% of companies with strong capabilities and competencies for delivery an excellent customer experience are outperforming their competition.
Will you be among them? If you’d like to be, find out how you can stop wishing you provided a better customer experience and start creating one.