A Type For Independence.

Interesting title but what’s the angle? A type for independence to me is a typeface that has been designed by one person or one company and is distributed and sold solely through their website without the aid of a third party retailer.

It’s not a new concept, but to my foundry The Northern Block and a high percentage of type designers who sells typefaces through the conventional retail channels, it’s a practice that is a distant reality.

What I would like to put forward is why The Northern Block is releasing a new type family that…