Plus, they have found ways to integrate the two different belief systems to the point that they have created a third way which is completely their own making, as opposed to being a result of pure cultural conditioning.
But the value of the research was more than just the insight itself. In this meeting, LaiYee played a video of a couple bickering about our smart home product. I could almost see the minds of the people in the conference room change. Not only had LaiYee found a solid insight, but she had found a way to incept it into our subconscious.