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As both a marketer and a customer, I would argue that peer pressure is at its strongest when it comes to buying — which leads us to our next point in regards to the psychology of selling — people buy because other people buy.
Western Culture is built around ideals of individual choice and freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.
Western Culture is built around ideals of individual choice and freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices …