Time is Money

Professionally AND Personally 


The old saying “time is money” has never been more true than it is today.

And with the rapid addition of daily distractions, tomorrow, it will be even truer.

Striving to be more efficient in business is what seperates the men from the boys. Companies that can dive deep into their data - as well as their clients data - and make changes to speed up processes, improve delivery, measure results and lower costs, have the best chance at enjoying continued growth.

For Good Monster, it’s a simple process that we go through daily:

  1. How can we be more effective?
  2. How can we be more efficient?
  3. How can we be more remarkable?

Asking our team these questions before, during, and after every project, allows us to cut away the “fluff” and focus on the most important tasks to build an out-of-the-park-awesome campaign.

While this is all good and true for business, I believe it’s even more important in one’s personal life.

Quickly, before you get distracted, do this exercise:

  1. List the top 3 most important things in your life
  2. List how much time you dedicate to these things everyday
  3. List the top 3 things that clutter you life every day
  4. List how much time you spend on these things everyday

Here are my answers:

  1. Family, Self-improvement and Relationships
  2. Roughly: 1 hour, 2-3 hours, 1 hour
  3. Personal social media usage, TV, useless internet surfing
  4. Roughly: 1-2 hours, 1-2 hours, 1-2 hours

In my case I am spending more time (on average) doing the things that I wish I didn’t. With the indentation with information, many people have this problem.

The solution?

Write down, or enter into your calendar, actual appointments for things that you want to spend more time on.

My actual calendar

Literally, put it right in your calendar so you don't get lost in the details of the day.

Birthdays, lunches, phone calls — put them all in the calendar, and do it daily.

We all get wrapped up in the day-to-day of our professional and personal lives. By scheduling the things that we want to do, right along with the things we have to do, you can be sure that they won't get forgotten.

Cheers to a happiness and productivity!