Lesson 13 — Feburary 27 Mid Term

Project so fine!


My goal is to improve the UX on an existing product. Starling is an online mental health program. We teach people how to proactively deal with stress, anxiety, and sadness.


Virginia, a married, middle aged professional mother of a teenage daughter. She has many stressors and struggles to keep her life in balance.


The Learner — Someone who likes to consume content. Related features: courses, video content, written content.

The Doer — Someone who wants to do something hands on and learn by doing. Related features: mood tracker, goal setter, assessment, strategic breathing, visualization

The Talker — Someone who likes to interact socially. Related features: Commenting, liking, social notifications

The Checker — Someone who likes to check their health status primarily. Related features: Assessment

The One Timer — Someone who logs in once and doesn’t continue. Related features: profile wizard, first time flow, assessment

You can find more information on these archetypes right here.

Our team is currently looking to confirm or identify these Archetypes within our data right now. Right now it looks like there are almost no Doers. While after searching for the Doers we identified the Checkers which are a subset of doers who primarily use the assessment.

For this project we’re primarily going to focus on improving the experience for the One Timers, and try and convert them into other more engaged archetypes.


Responsive website — This is an existing product so we are a bit limited by what has already been done. However the reasons for this is that it is the most ubiquitous interface for the majority of our audience. Who are generally a bit older and less tech savvy.


We’re not winning.

Competitive Analysis

I analyzed one our direct competitors (Joyable) and one of our indirect competitors (Headspace). They both had some aesthetic similarities, althought their language and approach were a bit different. While they both strived to be fun and enjoyable Headspace took that much further, and in a way joyable felt like a bit of a let down because after getting a little deeper it felt like a facade.

I also did a quick flow analysis of Khan Academy because they do a similar thing as we do.

I was really impressed with how fast I could get into the content at headspace
Khan Academy was also much faster at getting the user signed up and doing something

Usability Testing


My project is to refine an existing process. Therefore before going too deep into other areas I focused on useability testing. I did SO much testing! Thank you for everyone who took the time to sit down with me and let me put them under a microscope. Your help was invaluable.

I have pages and pages of notes which can be accessed here.

User flows

Do everything “furiously”

This was an incredibly useful exercise for me. I learned much about how UI should be designed and what should happen when. For me this was heavily influenced by all the useability testing. It lead me to frame my designs in terms of these fundamental questions.

How should an experience be ordered? 
What decisions are we asking the user to make?
What information does someone need to make a decision? 
How does the information presented affect the decision?

You can find my previous iterations on the user flows here, and here.


Seriously, we’ve all done this before… right?

So I made a set of revised sketches based on the testing and the current flow, and they went over… terribly. They were terrible. Don’t look at them.

So after MORE TESTING… I made another set in XD and made it into a quick prototype. I would love to know your thoughts.

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