Do This Now: 8 Ways to Focus your Product Team on Impact, Not Features

1. Reframe feature requests as ‘bets’

2. Write the recap before you begin

  • What is the status quo?
  • If your intervention is successful, what might we observe?
  • Whose behaviors/outcomes will change?
  • How will they change?
  • How will this new behavior benefit customers/users and the business?
  • What will customers say about the updates?

3. Fill up a learning backlog/board

Example Backlog Items

  • How do onboarding goals and habits differ between our enterprise users and SMB users?
  • whether to design/develop alternate flows based on customer segment.
  • how much to focus on driving organic adoption during the onboarding flow, as we believe enterprise and SMB users will be less/more receptive to these efforts
  • Where is the leakiest part of the free-trial to paid conversion funnel in terms of impact on customer LTV (vs. user counts)?
  • Reassess how we report on, and optimize for conversion rates
  • Focus on pricing optimization

4. Hold quarterly product decision reviews

6. Add a behavior component to personas

7. Write one pagers

8. Design (and iterate on) an always-on dashboard

--

--

--

Multiple hat-wearer. Prod dev nut. I love wrangling complex problems and answering the why with qual/quant data. @johncutlefish on Twitter.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Guide to Information Architecture ( Part 2 of 4)

Representing color blindness in UI

8 Mistakes Junior UX Designers make.

Design Thinking exercise: in-app ticket purchase

6 Helpful Tips To Know About Getting Your Building Built Before Hiring a Contractor.

This is not an autonomy

So easy a toddler can do it

5 Companies that create Airbnb-like websites for an affordable cost

Airbnb like website

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
John Cutler

John Cutler

Multiple hat-wearer. Prod dev nut. I love wrangling complex problems and answering the why with qual/quant data. @johncutlefish on Twitter.

More from Medium

Three (Transfer)Wise product management moves that others aren't doing

Product Owner is Captain of the Team

What are Jobs to be Done?

Shop Pay (Product Review)