The core principles you should focus on as a product manager revolves around product usage, customer-centric design (especially user experience), competitive offerings, pricing, market share and industry trends. If the advice you receive doesn’t help you use your data to successfully find answers for those pie…
There is a difference between a “business go-to-market plan”, a “marketing go-to-market plan” and lastly a “product go-to-market plan”. All of these go-to-market plans must be aligned and synchronized before the launch of a product and or major feature.
…d to a number of different companies within the software and hardware space about go-to-market, and the vast majority of folks identify Product Marketing as the role that owns this discipline followed closely by Product Management and in some cases — Product Operations.
…heir development team (including designers) need to have the authority to say what should be built. Stakeholders are responsible for informing the decisions the Product Managers make, but they should not be the ones making those decisions.