How an Artist’s Studio Can Be the Perfect Environment for Entrepreneurial Innovation
Artists often work in private studios, set up to help them make the most of every piece of creative inspiration they have. An artist’s studio may be in a converted warehouse, a charming downtown loft, or in the guest bedroom of a tiny apartment. While ambiance is important, it’s far more important that an artist have a separate space to focus and create.
Entrepreneurs are increasingly realizing the benefits of artist’s studio-style setups for their own creative efforts. Whether they’re trying to come up with an idea for a new product or planning an upcoming marketing campaign, a dedicated space helps them commit to the process. In fact, a new incubator from BCG Digital Ventures includes studio space for entrepreneurs, acknowledging that entrepreneurs are essentially artists seeking the ideal space to work on their next big idea. But an entrepreneur can set up dedicated space within an existing office or home with minimal expense. Here are a few things to keep in mind as you develop your own entrepreneurial studio.
Silence Is Top Priority
The most important aspect of your studio space is isolation. Ideally, you’ll set up a studio in an area that is tucked safely away from excessive noise. However, this may not always be possible. If you can’t set up a private space in your office and your home holds too many distractions, consider renting an artist’s space. Many major cities have spaces for rent for artists and services like Chicago’s Spacefinder and the New York Foundation for the Arts can help you find them. If you can’t afford rent on a permanent space or those options aren’t available near you, consider investing in noise-cancelling headphones that will allow you to shut out all noise as you work in a small conference room in your office or guest bedroom in your home.
Let the Light In
Sound isn’t the only sense you’ll need to consider in setting up your studio space. If you’re forced to work in a dark, confined space, you may feel stifled creatively. Instead, try to find a place with windows that let in plenty of light without creating a distraction. If natural light isn’t an option, add lamps to create as much light as possible. There are options that simulate natural light and avoid the unnatural glare that can make your eyes tired after working for a while.
Make It Comfortable
The definition of “comfort” can differ dramatically from one person to another. Some entrepreneurs are at their peak when sitting at a desk, staring at a computer screen. Others find that kicking back in a recliner with a notepad inspires more creativity. Some even find that standing at a whiteboard, mapping things out, is more effective than staring at a laptop screen. Often the best setting for creativity is one that varies dramatically from the way a person spends the majority of the working day. Find the setup that inspires you and create an environment that you’ll look forward to working in on a regular basis.
Even if you create the perfect space for coming up with ideas, it won’t be useful at all unless you can conveniently get to it every day. Otherwise you’ll find reasons to put off your alone time. Make sure your space fits into your daily routine, whether creating is something you do before you kick off your workday, as a midday break, or after work each evening. Even if you only set aside one or two hours a week to spend in your entrepreneurial studio, you’ll benefit from making it your space as accessible as possible.
Entrepreneurs spend their days sitting behind desks in dedicated offices. By setting up an artist’s studio, professionals can design a space that inspires creativity, allowing them to push themselves to be more innovative. Since innovation is necessary to remain competitive in a market saturated with exciting startups, an artist’s studio could help a professional take a business to the next level.