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One possible avenue for Google Fiber to make a difference, keep the industry innovating, and turn a small profit — follow its model in Provo, UT, which includes: purchase a tired network built by the municipality, bail out the municipality by purchasing the network for cheap, committing to upgrades, getting help selling customers, achieve staggering take ratios. Additionally, selling just ISP can be lucrative — its TV that is a losing business. The double-play and triple-play offerings need to be abandoned and just focus on the best ISP service. Many consumers want to bundle, but the TV model is broken (it costs more to offer a TV bindle than one can generate in subscription revenue).