John RoodTo my former self…A fellow Warner Bros. employee solicited us on the WB forum on LinkedIn for “Advice Professionals Wish They Got When Still In College.…Apr 26, 2015Apr 26, 2015
John RoodYou got your Strategies in my Tactics!So much of marketing strategy failings is due to inconsistent nomenclature. The team is literally not on the same page from the outset.Apr 12, 2015Apr 12, 2015
John RoodOOH, that stinks.Overall, I’m losing my confidence in Out Of Home (OOH) advertising. But I am open to be proven wrong.Apr 6, 2015Apr 6, 2015
John RoodOn Being OffToday marks one year since I’ve had a Day Job. I’m reminded of that keen observation re: parenthood — “the days are long and the years are…Mar 20, 2015Mar 20, 2015
John RoodThe WhatchamacallitsMy two sons are within the generation that many refer to as The Centennials (born 1996-present) — also known as iGen, Gen Z, Digital…Mar 15, 2015Mar 15, 2015
John RoodTaking a PPrice used to be the most boring P. Now it may just be the most dynamic P.Mar 10, 2015Mar 10, 2015
John RoodDinosaurs, Robots, and ChildrenAt the March 2015 BroadbandTV Conference in Los Angeles, the great David Williams, Chief Content & Technology Strategist of Endemol…Mar 6, 2015Mar 6, 2015
John RoodErect the Unexpected.Entertainment is so much about The Unexpected. The element of surprise. In Fiction, it can be as simple as the cliffhanger. In Comedy, it…Mar 2, 2015Mar 2, 2015
John RoodMarketing vs. SalesWhen I’m asked — and I’m often asked — “How is Marketing different than Sales?” I get downright poetic in my response. The difference…Feb 25, 2015Feb 25, 2015