OOH, that stinks.

Overall, I’m losing my confidence in Out Of Home (OOH) advertising. But I am open to be proven wrong.

Here’s a really good one. From Cossette in Vancouver for client McDonald’s, a digital board showing an Egg McMuffin rising over time like/with the sun. Elegant and engaging.

And now, here’s a bad one. For ABC Television’s January 2015 musical miniseries “Galavant.”

It seemingly embodies Old Marketing — it’s expensive (that’s a sculpture of a knight and horse bursting out), immobile, obstructed, self-serving, random, and with uncertain return.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.