OOH, that stinks.
Overall, I’m losing my confidence in Out Of Home (OOH) advertising. But I am open to be proven wrong.
Here’s a really good one. From Cossette in Vancouver for client McDonald’s, a digital board showing an Egg McMuffin rising over time like/with the sun. Elegant and engaging.
And now, here’s a bad one. For ABC Television’s January 2015 musical miniseries “Galavant.”
It seemingly embodies Old Marketing — it’s expensive (that’s a sculpture of a knight and horse bursting out), immobile, obstructed, self-serving, random, and with uncertain return.