I write essays about startup marketing. CMO/co-founder at @CauselyHQ. More posts at http://johnrougeux.com.
I originally wrote this for HuffPost. Find the original here.
What does every (good) marketer do to develop a new brand? They spend time (and lots of it) trying to come up with a brilliant and unforgettable name.
I orignally wrote this as a piece for Huffington Post, which you can find here.
Startups face no shortage of uncertainty, and nothing creates more uncertainty than going through a pivot. A pivot can be a soul-wrenching, sleepless, and hair…