Launching such a complete and robust website and engagement infrastructure out of the gate helped the campaign to project the level of preparedness and professionalism necessary to be taken seriously. A campaign or organization’s website is often how it makes a first impression with prospective supporters and donors, and a strong, launch-day digital rollout conveys to those early stakeholders that their early adopter support is not misplaced.
It can be easy to get carried away—to tweet first and think later. I’ve certainly been guilty of that, and I make no excuses for it. But if 2016 has taught me anything it’s that I ought to make fewer “hot takes” and more measured decisions. I need to listen more, and listen to understand rather than to respond. I need more empathy and less self-certainty and self-righteousness.