I had competition but they were doing the “build it and they will come” technique. 95% of businesses forget that it’s important to be the first heavy users of your product.Step By Step Guide to Make $10 Million And Then Totally Blow It79011James AltucherJohn SchenkFollowAug 8, 2017 · 1 min readSo true! Some of the best services out there started off being their own biggest users.