John SimeInspiration from an airport barI love aviation. If I wasn’t a marketer I would be a pilot. For now, I get my fix by being a passenger as much as possible. Sitting at the…Jan 10, 2023Jan 10, 2023
John SimeCustomer experience and social distancingLike most of us, I’m sitting at home. The few times I do get out is to walk my dog or to do a quick grocery run. During my trips I’ve…Mar 31, 2020Mar 31, 2020
John SimeThe valuable experience from your first jobsI’m guilty of having short-term memory when I draw upon my experience to make decisions for the problems I face now. I look to the last…Feb 13, 2020Feb 13, 2020
John SimePlaying the shame gameShame is a great way to influence behaviour in people. You’ve probably experienced it during checkout processes online (“No thanks, I…Sep 4, 2019Sep 4, 2019
John SimeDon’t let process get in the way of your processWe all love processes and methodologies. Agile or waterfall? Design Thinking or Venture Design? User stories or job stories? Last in, first…Jun 14, 2019Jun 14, 2019
John SimeThe “concierge” strategy isn’t what you think it isWhen I was in university, I paid the bills working as a concierge at a historic hotel — and it was my favourite job. So anytime I hear the…Apr 13, 2019Apr 13, 2019
John SimeMaking CX work in the gig economyAlternative work arrangements, or the “gig economy,” are growing as a form of employment — particularly millennials. The gig economy or…Jan 29, 2019Jan 29, 2019
